What elements do I need to make a sale effective and get people to take action?

To increase the chances that people will take action and buy, you need two key elements working together: discount plus scarcity. The discount is the percentage off you’re offering, and the scarcity is the fact that the sale is going to end soon. This combination of a price reduction and a time limit creates urgency and motivates buyers to act.

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Asked by general teaching audience · Answered by Patrick Shanahan · art-marketing-podcast · 2021-06-09