What should artists focus on in the last quarter of the year?

October, November, and December are the most important selling months of the entire year for art and photography in Western culture. More art sells in these last three months than at any other time all year. You owe it to yourself and your art to let people know you exist and that your work is for sale. No art will sell if no one knows you exist and you don’t do any marketing. This is the one time of year you absolutely must be active, consistent, and visible. Your talent and your art deserve this effort—don’t let the fourth quarter come and go without taking action.

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Asked by general audience · Answered by Patrick · Art Business Webinar · 2026-08-07