Should I redesign my website before focusing on sales?

Not unless you have clear evidence that your current website is preventing sales. Many people get emotionally attached to making their site more beautiful or modern, but aesthetics don’t guarantee better results. A website redesign can actually hurt sales if it reduces usability or conversion. Only redesign based on data showing a problem, and be willing to revert immediately if sales drop. Focus on getting your existing site to market with proper product presentation first. The market will tell you if your site is truly the problem.

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Asked by an artist considering a website redesign · Answered by Nick · art-marketing-podcast · 2020-08-25