What is a pivot and when should I consider one?

A pivot means setting aside the niche or subject matter you’ve been working on because it’s not resonating with buyers, and shifting to a new type of content that has demonstrated market demand. You should consider pivoting when you’ve genuinely tried to validate your current work and consistently failed to get sales. Look for a niche where an audience already exists and start creating for that market. Many artists find that once they pivot to the right subject matter, sales immediately take off.

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Asked by an artist asking about changing direction · Answered by Nick and Patrick Shanahan · art-marketing-podcast · 2020-09-24