Why has organic reach on Facebook and Instagram declined so much?

Organic reach - where your followers automatically see your posts - is essentially dead and not coming back. Facebook and Instagram now require you to pay to reach even your own followers and fans, even if you paid to acquire those followers in the first place. Yes, it’s frustrating, but those are the current rules. The benefit is that for a relatively small investment, you can actually ensure your audience sees your message, which is more effective than hoping organic reach works. During critical selling periods like holiday sales, paying to guarantee your warm audience sees your offer is worth the investment because you’ve spent all year building that audience.

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Asked by an artist frustrated with social media reach · Answered by Patrick Shanahan · art-marketing-podcast · 2019-11-27