What should I focus on if I can't afford professional marketing help yet?

Focus on consuming and implementing free educational content. There’s a ton of free advice available through podcasts, YouTube channels, and other resources dedicated to art marketing. The reality is that most people never take action on free advice anyway—everyone talks about it but never does it. It’s like a fitness trainer posting all their workouts online for free. They can still have a business because most people won’t actually do the workouts—the value of the trainer is accountability and having someone in your ear keeping you on track. So subscribe to quality marketing podcasts and YouTube channels, listen to every episode, and start putting what you learn into practice. The information is out there for free; what you need is the discipline to actually implement it consistently. That’s what will move you forward even before you can invest in paid services or coaching.

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Asked by an artist who can’t afford paid services yet · Answered by Patrick Shanahan · art-marketing-podcast · 2021-07-27