Why do most artists fail with social media advertising?

The two primary reasons artists fail with social media advertising are: first, they show the wrong message to the wrong traffic type—specifically, they use aggressive sales messages intended for hot traffic and show them to cold traffic who’ve never heard of them. Second, they choose the wrong targeting altogether. Showing a ‘buy now’ discount offer to complete strangers is like walking up to someone at a bar and immediately asking them to marry you. It doesn’t work because you haven’t built any relationship or trust first.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2017-03-09