What are specific examples of things I can do that don't scale when building my art business?

Send a personal email to every single person who joins your email list—not an automated response. Write something genuine: thank them, ask where they live, what they do, what they like most about your work. Send a personal direct message to every new Instagram follower (verify they’re real, not bots), thanking them and asking what content they’d like to see. Respond personally and thoughtfully to every Facebook and Instagram comment. If you ran an art show and collected business cards, text each person individually with a thank you and perhaps a photo from the event. These personal touches create wow moments.

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Asked by an artist seeking practical tactics · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-14