Which platform should I use for flash sales—Facebook or Instagram or both?

Test everything, but for simplicity, pick whichever platform is easiest for you to start. Generally Facebook is easier to use for live video. For your first flash sale today, just grab your phone, do one on Facebook, end it. Then if you want, grab your phone again and do one on Instagram. The key is to remove friction and just do it—don’t get hung up on choosing the perfect platform. Over time you’ll learn where your audience is most responsive, but for now just pick one and ship it.

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Asked by an artist asking about platform strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-28