What happens if I consistently miss promoting during major holidays?

If you’re not marketing during the biggest buying windows of the year, you’re missing the times when customers are most ready to purchase. This means you acquire fewer customers, build a smaller email list, and have less momentum for future campaigns. Over time, this compounds negatively: while competitors grow their audiences and repeat-buyer bases, you’re stuck starting from scratch every time. Missing holidays is the number one problem many art businesses face—not website design, not niche selection, but simply not showing up when buyers are ready to spend.

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Asked by general audience · Answered by Nick Friend · art-marketing-podcast · 2024-03-08