How do major holidays throughout the year function as an art-selling strategy?

Major holidays are economic drivers, many created or exacerbated by marketers to generate consumer spending. These holidays—Christmas, Valentine’s Day, Mother’s Day, Father’s Day, Halloween, Memorial Day, Fourth of July—are cemented into consumer psychology. Retailers transition from holiday to holiday throughout the entire year because there always needs to be a reason for people to buy. If all these holidays disappeared, economic activity would plummet. Artists should recognize that this marketing to consumers is happening constantly whether you participate or not. By aligning your marketing with these holidays—incorporating relevant language into your emails and social posts weeks in advance—you go with the wind at your back rather than against it. Your messaging becomes more effective because it matches the buying mood consumers are already in.

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Asked by general audience · Answered by Nick Friend · art-marketing-podcast · 2024-02-20