What is the analogy of 'changing the drapes in an empty restaurant' about?

It’s about misplaced priorities. Imagine a restaurant owner obsessing over decor—new drapes, updated menus, perfect lighting—while no customers are coming in the door. The real problem isn’t the ambiance; it’s that no one knows the restaurant exists. The owner needs to get outside and promote, bring people in to try the food. For artists, this means stop endlessly tweaking your website or worrying about minor design details when you’re not actively marketing. Great art on a perfect website means nothing if no one visits. Marketing drives traffic; everything else is secondary.

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Asked by general audience · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2024-03-08