How often should I email my collector list?

Email your list at least once a month. This is marketing fundamentals. When you reach out, give them an offer, tell them a story about your work, introduce new pieces you’re creating, and keep them engaged with what you’re doing. Consistent monthly contact keeps you top of mind with people who have already shown interest in your work. Combine this email presence with an active Facebook presence to maximize your reach - these two channels working together are powerful for staying connected with your audience.

---

Asked by an artist building their email marketing strategy · Answered by William K. Stidham · art-marketing-podcast · 2017-03-20