How can I turn phone cases into a subscription revenue stream?

Consider creating a subscription service where customers pay a reasonable monthly or quarterly fee and receive a new phone case featuring different artwork each period. This creates recurring revenue, which is the holy grail for artists since it’s not typically available in the art business. The serendipity factor—not knowing which design they’ll receive—adds excitement. If customers don’t like a particular design, they can give it away to friends, which further markets your work. You could also offer curated series where customers order 3-5 cases at once to switch between.

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Asked by a photographer exploring new revenue models · Answered by Patrick Shanahan · art-marketing-podcast · 2024-09-06