How do I create and launch an online course as an artist?

Start by understanding what your audience wants to learn. If people are asking questions about your process, that’s your course content. Record yourself creating, but more importantly, share your thinking out loud - explain why you make each decision, choose each color, place each brushstroke. This mental process is often more valuable than just watching the technique. Include exercises that help students understand fundamentals. You can start with recorded live sessions, then upgrade to a fully produced course later. One artist went from hoping for 100 students to enrolling over 1,000 in the first 256 days, with the course eventually generating 68% of annual income. Promote it consistently to your email list and social media followers.

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Asked by an artist considering creating courses · Answered by Betty Franks · art-marketing-podcast · 2024-07-12