What should I include in my product lineup to increase customer acquisition?

You need to include low-price impulse items in your lineup alongside wall art. This could be stickers, keychains, coffee mugs, prints, cards—whatever fits your style. The key is having something that’s easy to purchase without friction, something people can buy immediately without needing to measure their wall, consult their partner, or think about it for days. These impulse items dramatically increase the number of new customers you can acquire because you’re removing barriers to that first transaction.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2026-01-17