How does running a basement sale help me develop as an artist businessperson?

Running a basement sale forces you to develop critical business skills. It forces you to get comfortable on camera, learn to talk about your work, learn to sell your work, and practice merchandising. Many artists are uncomfortable with these skills, but they’re essential for running a successful art business, especially in the digital age. The basement sale is a relatively low-stakes way to practice these skills since you’re selling older work at lower prices, which removes some of the pressure.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-20