What should I do if I'm an artist but don't think I can afford to start marketing myself?

You have to invest a little bit of money to get started - this is simply reality. If you believe you’re an artist, you need to start acting like a professional, and that requires investing in the basics of your business. The most crucial investments are a professional website and business cards. These aren’t optional luxuries - they’re fundamental tools that allow you to direct people to your work and make sales. Yes, it takes money to make money, but these investments pay for themselves when you start making sales. You can’t build a successful art business without some initial investment in marketing yourself properly.

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Asked by an artist worried about startup costs · Answered by William K. Stidham · art-marketing-podcast · 2017-03-20