Should I think about where my art will physically hang when creating work?

Yes, designing for specific spaces can be very strategic. Think about the end destination: What wall is this piece for? Many people have specific rooms that need art—basements, game rooms, home offices, man caves. If you’re creating work for fans of a team, for example, they likely have a dedicated space for that fandom. Creating work that’s sized and themed for those specific spaces can drive sales. This is ‘starting with the end and working backwards’—understanding the collector’s environment and designing work that fits naturally into their life.

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Asked by artists thinking about practical applications · Answered by Patrick Shanahan · art-marketing-podcast · 2022-06-11