How do I get better at running sales for my art business?

Sales are complicated marketing efforts that take practice, know-how, and experience. The key is to run more of them—you get better with each one you execute. Think about Singles Day: it started in 2009 doing $0.01 billion in sales and grew to $75 billion by 2020. That massive growth came from repeated practice and improvement year after year. The same principle applies to your business. Each sale you run teaches you more about your audience, your messaging, your timing, and your tactics. The more you practice, the better your results will become. Don’t wait to be perfect—start running sales and improve as you go.

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Asked by general teaching audience · Answered by Patrick Shanahan · art-marketing-podcast · 2021-06-09