How do I get back into email marketing after I've stopped for a while?

Start simple with something easy and authentic. Send an email using photos you can quickly gather—like work-in-progress shots from your phone, showing the start and end of a day’s work. Write a brief, genuine message: acknowledge it’s been a while, share what you’ve been creating, and include a bit of backstory. No need for a call-to-action or sales pitch—just be you. The hardest part is sending that first email and breaking through the mental roadblock. Once you send it, your brain will relax and you can plan the next one. Focus on consistency over perfection, and use the same authentic, process-driven approach that works for you on social media.

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Asked by an artist who stopped emailing subscribers · Answered by Juan · Office Hours · 2026-07-23