Why should I offer frames when selling prints?

Frames are sold with about 20% of orders - you absolutely cannot miss out on that revenue. You have a cost to acquire each customer, and that cost is fixed and usually going up. You need to capture every bit of revenue possible from each customer. Trends and frame styles change over time, and good fulfillment services add new frame options automatically. If you’re not offering frames, you’re simply giving up 20% additional revenue that customers are willing to spend. As an artist selling work, there’s no logical reason not to offer framing options.

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Asked by general audience · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2022-02-27