How should I approach branding for higher-priced artwork?

To support higher prices, there must be more than just the image—there needs to be depth, story, and perceived value. Focus your branding on showcasing mostly large-scale work priced appropriately high, and present it in the context of your ideal client’s environment. Only share high-quality content that shows your work in beautiful, aspirational settings that your dream collector would relate to. This attracts the right avatar and reinforces the value proposition. Everything you put out should match your brand guidelines and the archetype you want to represent.

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Asked by podcast host · Answered by Jonah Allen · art-marketing-podcast · 2023-07-28