What does it mean when my art business feels like a 'tugboat' versus a 'smooth sailor'?

A tugboat feeling means everything is hard — sales are slow, marketing feels like a grind, nothing seems to gain traction easily. A smooth sailor means things flow — you post something and get strong engagement, sales come more naturally, your email list grows, marketing feels effective. When you pivot to more popular or resonant subject matter, you’ll notice the tugboat feeling eases up. If it stays a tugboat after genuine effort and testing, that’s a signal you need to keep evolving your content until you find what makes the business feel smoother.

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Asked by general teaching point · Answered by Nick Friend · art-marketing-podcast · 2022-01-14