Should I focus on TikTok or Instagram for selling my art?

While TikTok can give you broader reach and views, Instagram typically drives more actual sales. This is largely generational - older people tend to have more disposable income and spend more time on Instagram, while younger audiences dominate TikTok. You can maintain both platforms, but understand that TikTok may generate high traffic with high bounce rates, while Instagram traffic converts better into sales. Focus your energy where your buyers are, not just where you get the most views.

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Asked by a Gen Z artist active on both platforms · Answered by Patrick Shanahan and Betsy Mae · art-marketing-podcast · 2024-10-15