Why is SEO and owning your name online so important for artists?

Every artist should own their name in search results. When someone searches your name, your website should be the first result, followed by your social channels. This is critical SEO foundation work. If you don’t own that space, potential buyers who heard about you elsewhere might land on someone else’s site or a marketplace where you lose control of the sale. Even as search evolves—from Google to AI tools like Perplexity, Claude, or voice agents—all these systems pull information from the web. If your website owns your name and sits on land you control, that information travels with you across every platform shift for decades to come.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-05-01