Should I pursue content curators across different size ranges or just focus on the biggest ones?

Pursue curators at all levels - from the massive ‘whales’ down to smaller, niche-specific accounts. Don’t overlook the smaller curators because sometimes they can punch way above their weight in terms of impact. The power of this technique comes from working it in aggregate - going after multiple curators at different levels depending on what exists in your niche. Not every niche will have 50 different content curators, but you should identify and pursue as many as you can find at various sizes. Stack up several wins across different curator levels, and the cumulative effect becomes tremendous for building your following and reaching potential buyers.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-19