What fundamental marketing capabilities do I need to grow a sustainable art business?

You need to develop what can be called ‘marketing muscles’—the core skills required to consistently drive sales. This includes: capturing email leads regularly, having a functional website that can sell your work, actively marketing on social media, running live shows or video presentations of your work, conducting sales at appropriate times, and engaging in direct person-to-person communication with serious leads. These skills take time to develop and refine. There’s no shortcut—you must build these capabilities through consistent practice and iteration.

---

Asked by an artist building a business foundation · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-29