How can I create multiple live sessions from a single unboxing?

Stretch the content across multiple sessions. If you receive a large shipment of new prints or products, unbox just one or two pieces per live session. Show the first couple, then tell your audience ‘that’s all the time we have for today, I’ll get to the rest later.’ You could get six different live sessions out of one unboxing. Then after you’ve unboxed everything, go back and show the previous pieces again from different angles. Talk about the quality of the packaging and shipping to build confidence in potential buyers. Each session gives people another reason to engage and another opportunity to walk by your ‘store window.’

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-27