What homework should I do before reaching out to a content curator via direct message?

Run counterintelligence on the curator before you reach out. Follow their account and study everything they’ve posted to understand their style and preferences. Research beyond Instagram - check if they have a website, read their About page, look for personal Twitter or Facebook accounts. The goal is to learn about them as a person, not just as an account. Find out their interests, what they care about, and how they operate. This intelligence gathering helps you craft a less spammy, more personalized approach and gives you ammunition to provide genuine value when you do reach out.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-19