What are the three buckets that all artists and photographers fall into?

Artists and photographers fall into three distinct buckets based on where they are in their business journey. Bucket One: You haven’t validated your art or photography yet—you haven’t sold your work to strangers (people who aren’t family, friends, or those trying to date you). Bucket Two: Your art is validated and you’ve sold work to strangers, but you’ve never consistently worked on marketing, built an email list, or cultivated relationships with collectors. Bucket Three: Your art is validated AND you have marketing muscles built up—you have an email list, communicate with collectors consistently, and your business is growing. Understanding which bucket you’re in determines what you should focus on.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-22