What should I prepare in advance for the busy fourth quarter holiday season?

Pre-schedule your regular social media posts for the entire quarter using an automation tool, so you can focus daily energy on time-sensitive content like stories and reels. Prepare self-fulfilled products like greeting cards and calendars well in advance. Update seasonal product offerings like ornaments. Create at least two strategic blog posts: one comprehensive gift guide showing what’s available with ordering information, and educational or value-add content to send before the heavy promotional period begins. Line up your email sequence, gradually increasing frequency as you approach major shopping days. The key is handling all baseline campaign work ahead of time—if you did nothing else, you’d still have a decent campaign running. Everything beyond that becomes your unique, in-the-moment contribution that only you can provide.

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Asked by an artist preparing for her fifth holiday season · Answered by Hava Gurevich · art-marketing-podcast · 2025-08-22