I'm overwhelmed by all these email capture strategies. Where should I start?

Don’t get overwhelmed - make a list and start adding strategies one at a time. Begin with the absolute basics: get a footer signup on your website and implement a site-wide popup. Those two alone will capture a significant portion of potential emails. Then audit where you currently interact with potential collectors and add email capture there - if you do shows, start with a simple clipboard. If you’re active on social media, update your bio link. Pick one content upgrade to create, like a collector’s list or birthday club. The key is not implementing everything at once, but rather building your email capture system progressively. Each method you add gives you more optionality and more ways to win. Focus on consistency over perfection - it’s better to do a few things well and consistently than to try everything at once and quit.

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Asked by an overwhelmed artist · Answered by Patrick Shanahan · art-marketing-podcast · 2026-05-29