What's more important for marketing success: volume of posts or perfect posts?

Volume of marketing is far more important than perfect marketing. Most people scroll quickly through feeds and emails — they’re looking at your images and maybe reading a headline, not hanging on every word you write. Getting out thirty posts in a month will massively outperform five ‘perfect’ posts in that same period. We live in a headline society and are in a battle for attention. If you’re trying to perfect every post while someone else is consistently shipping content with automation tools, you’ve already lost because you’re missing the fundamental point of the game.

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Asked by synthesized from teaching · Answered by Nick Friend · art-marketing-podcast · 2025-05-23