What's the most important piece of merchandise I should sell and why?

Phone cases are arguably the most important merchandise you can sell in today’s market. The average person picks up their phone 50 times per day, and millennials over 200 times per day. This makes a phone case the single best advertisement an artist can have. Every time someone picks up their phone, they see your art. When they set it on a table, others see it and ask about it. Consider including a phone case with every purchase or at least making them highly visible and affordable. The advertising value of having your art in someone’s hands 150-200 times per day is extraordinarily powerful for keeping you top-of-mind.

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Asked by an artist considering merchandise options · Answered by Patrick Shanahan · art-marketing-podcast · 2024-07-08