How should I evaluate whether doing art shows is worth it for my business?

Don’t get emotional about shows—evaluate them objectively. Ask yourself: Is this a good and cheap source of attention that provides proper ROI? If it gives you cost-effective access to buyers and helps you build your email list, then it’s worth incorporating into your business. Shows can be excellent for not just selling but also for audience building and growing your email list.

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Asked by an artist uncertain about show participation · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-25