Why do average artists sometimes outsell much more talented artists?

Because they understand and prioritize marketing and distribution. This happens constantly — it’s not even an anomaly, it’s the norm. Regular, average artists outsell world-class, world-renowned artists every day because they’ve committed to the promotional side of the business. The more talented an artist is, the more likely they are to downplay distribution and marketing, relying on their talent alone to build their business. But talent doesn’t automatically translate into sales. The artists making significant income have all committed to marketing and promotion — 100% of successful artists understand this, while 0% succeeded on talent alone.

---

Asked by synthesized from teaching · Answered by Nick Napoletano · art-marketing-podcast · 2021-04-27