I'm grinding hard on my marketing but not seeing results. What's the issue?

You might be working hard on marketing a product that the market simply doesn’t want at scale. It’s like standing outside a restaurant blowing a whistle, putting ads in the paper, but the dishes inside just don’t resonate. No amount of great marketing will fix a product-market fit problem. Before you spend another three years grinding, honestly assess whether your subject matter maps to your ambitions. Sometimes you just need to change the menu.

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Asked by an artist working hard without results · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-17