How often should I send my own emails if I'm using an automated marketing tool?

If you’re using a marketing automation tool that already sends promotional emails on your behalf, supplement that by writing your own personal email once or twice a month. These personal emails should share your story, behind-the-scenes content, or anything that provides value to your subscribers. Start small—wait until you have a modest contact list (set a goal like 10 or 20 contacts) before adding this manual effort. This keeps your audience engaged with both automated promotions and authentic personal connection.

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Asked by an artist new to email marketing · Answered by Mili ASF · art-marketing-101 · 2026-06-26