How do I know when I need to level up and hire more help in my art business?

You know it’s time to level up when you’ve plateaued despite having strong demand. If you’re consistently busy, seeing good sales, but feel you can’t grow further without adding capacity, that’s the signal. It’s scary because hiring costs money, but you have to spend money to make money when scaling a business. Look for signs like: your current assistant needs an assistant, you’re turning down good opportunities because you don’t have bandwidth, or you’re spending time on tasks that prevent you from creating art or pursuing growth opportunities. The investment in additional help - whether for marketing, business management, or administrative support - frees you to focus on high-value activities only you can do. Calculate whether the revenue growth from having more time will exceed the cost of the help.

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Asked by general teaching point · Answered by Dan Sundhal · art-marketing-podcast · 2024-08-07