What should I do if I'm seeing some sales but my art business isn't growing as expected?

Think of it like a monkey swinging through branches in a rainforest. The monkey holds onto one branch and swings to another, but only lets go if the new branch is as firm or firmer than the current one. The branch you’re holding is your current business with your current style. The pivot is trying some new styles or subject matter—that’s a new branch to try. You don’t have to let go of the branch you’re on. You can keep selling what works while testing new ideas, looking for a firmer, better branch that potentially has more return on investment for your business.

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Asked by an artist with modest sales · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-15