Why should I offer my art on multiple print mediums when I haven't tested them yet?

You should display your work on every available medium—canvas, metal, acrylic, paper, etc.—even before knowing which will sell best, because only your customers can tell you what they prefer. Many artists assume they know what will work or insist certain mediums don’t suit their style, but when they finally offer those options, they’re often surprised. For example, artists who resisted metal prints often find they become their best sellers at twice the average order value. Show every option and let the market decide.

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Asked by an artist limiting product options · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-08-25