When creating video content for social media, what topics should I cover to build connection with my audience?

Create videos that show multiple dimensions of who you are. Cover your work-in-progress so people see your process. Explain the inspiration behind pieces and your technique. Share what makes you unique as a person—your interests, hobbies, daily routines. Whether you like coffee or tea, enjoy mountain biking, walk in the park, or go kayaking—these personal touches humanize you. Announce sales and giveaways on camera rather than just through text posts. All of these are touchpoints that bring people closer to liking and trusting you, which is what eventually leads to them buying from you. The goal is authentic human connection, not just product promotion.

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Asked by an artist creating video content · Answered by Juan · Office Hours · 2026-06-04