What has changed about the online art buying experience?

The consumer experience of buying art online has dramatically improved. Previously, online art sales meant cold, warehouse-style websites where art competed in a race to the bottom with no artist connection. Now, artists are going live, showing their process, live painting, live shooting, and building direct relationships with collectors. Buyers get ongoing updates, behind-the-scenes content, and direct communication with the creator. While seeing physical work in person remains slightly better, high-definition video has closed that gap significantly. When you consider the complete experience—artist connection, process understanding, ongoing relationship, convenience, and time savings—buying directly from artists online now rivals or exceeds the traditional gallery experience in many ways. Consumers are winning from this shift.

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Asked by synthesized-from-teaching · Answered by Nick · art-marketing-podcast · 2020-09-02