What should my marketing strategy be from mid-December through the end of the year?

Market aggressively every single day from now through December 24th, promoting different pieces, different media types, and gift cards. Focus on showing people the actual physical products they’ll hang on their walls, not just 2D social media images. Around December 22-23, emphasize gift cards for last-minute shoppers. After Christmas, run an end-of-year sale through December 31st. The psychology around end-of-year sales is very strong—people have Christmas cash, tax write-offs, and are furnishing offices. Don’t let up until after New Year’s Eve. The buying season extends through the entire end of year, not just until the Christmas shipping deadline.

---

Asked by artists planning December marketing · Answered by Nick Friend · art-marketing-podcast · 2023-12-20