What is the reality about whether building an art business is easy?

Building an art business is not easy—nothing good is ever easy in any industry or business. Don’t believe anyone who tells you it’s simple or just a website away. However, ‘not easy’ doesn’t mean it’s not worth doing. The point isn’t that it’s easier than other businesses; it’s that the opportunity is bigger than it’s ever been and the fundamentals are extremely favorable. You’ll need to grind, stay committed, and put in years of work. But the low startup costs, minimal overhead, and unprecedented market opportunity make it an exceptionally attractive business to build despite the difficulty. Focus on the opportunity size and the favorable business structure, not on looking for shortcuts.

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Asked by synthesized from teaching · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-08-19