Should I completely avoid galleries and third-party platforms?

No—if a gallery or third-party platform can actually sell your work and add real value without you doing all the work for them, then absolutely use them. The key is perspective: those channels should be the gravy, not the main course. Every minute of your time, focus, and education on business and marketing should be spent building the direct business you own. If a gallery works, great—but never depend on it. Your core strategy must be direct sales where you control the relationship and the revenue.

---

Asked by an artist wondering if they should work with galleries · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-24