When should I start promoting my art business content and building an audience if I'm just getting started?

Start immediately by using marketing automation tools to handle regular posting while you focus on showing up personally in your content. Post at least once a week featuring yourself talking about the content being shared by automation. Create a content mix: one automated post, one piece of content (preferably a reel) where you discuss the same artwork, and one unrelated piece showing who you are as a person—fun facts, your journey, your daily life. People need to know and trust you before they’ll buy. Beyond content, actively grow your audience by searching for people using keywords that describe your work, following them, and genuinely engaging with their content through comments. Use resources like Instagram best practices guides and bootcamps to learn the platform, and keep returning to ask questions as you progress.

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Asked by an artist new to Instagram about a year ago · Answered by Indra · Office Hours · 2026-04-16