How does merchandise work better for social media impulse purchases than wall art?

Wall art requires significant thought—buyers need to measure their walls, consider paint colors, discuss with family, and deliberate before purchasing. Merchandise fills a completely different role: it’s low-friction, low-commitment, and perfect for impulse buying. When someone is scrolling social media and sees a phone case or tote bag they like, they can buy it on a whim for an instant dopamine hit without any of the consideration wall art demands. In our thumb-scrolling social media world, merch ticks the impulse-purchase box that wall art simply cannot satisfy.

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Asked by an artist selling on social media · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10