How do I grow my Facebook page when Instagram is getting good traffic but Facebook is completely stagnant?

If Instagram is working well for you, put 95% of your energy there and only 5% on Facebook. Whatever you post on Instagram can be a carbon copy for Facebook—you can even toggle the ‘share to Facebook’ option when posting on Instagram to automatically cross-post. Facebook serves the purpose of adding credibility to your business, so maintain a presence, but don’t spread your focus too thin across multiple platforms. If you try to focus equally on Instagram, Facebook, Reddit, and other platforms, you’ll slow down your growth everywhere. Concentrate your energy where you’re seeing momentum. Only invest more time in Facebook if you truly believe there’s an audience there for you, and if so, find niche communities rather than just posting to your page.

---

Asked by an artist with 1,000 Instagram followers but stagnant Facebook · Answered by Indra · Office Hours · 2026-04-16